The Fuel Behind The ART

of

Güera Artistry

Who is

Marina “Güera”?

Marina “Güera” is a proud Mexican-American Latina artist, designer, and advocate who channels her multicultural identity into art that uplifts and empowers. Having grown up between Mexico and the United States, she has always lived with one foot in each culture—an experience that deeply informs her mixed-media and wearable art. The nickname “Güera,” once a casual reference to her light skin and eyes, became a reclaimed part of her identity and ultimately the name of her brand. It now stands as a symbol of her journey toward self-acceptance, cultural pride, and healing through creativity.

Her own healing journey has fueled a passion for helping others connect to their identities and well-being through artistic expression. Marina’s artistic journey was profoundly shaped by her experience undergoing multiple life-altering spine surgeries, and she continues to navigate chronic pain during a lengthy recovery. Art became a vital therapeutic outlet— especially when combined with traditional curanderismo mindfulness techniques —offering a way to process trauma, reconnect with her mind-body-spirit, and find strength in vulnerability. Marina’s work is rooted in a deep commitment to inclusivity and mental health advocacy as someone who has experienced the transformative power of art firsthand. She creates with the purpose of emotional restoration, spiritual balance, and personal empowerment.

Her eco-conscious wearable art combines recycled textiles from the U.S. with responsibly sourced materials from small Mexican businesses. These designs reflect the layered nature of her own healing and heritage, honoring sustainability while amplifying Latinx craftsmanship and cultural traditions. Each piece becomes a mosaic of identity—weaving history, community, and identity into every stitch.

Marina is a fierce advocate for inclusivity, mental health, and holistic well-being. She amplifies voices across gender identities, neurotypes, abilities, and body types—believing that everyone deserves access to healing, representation, and creative freedom. Through her work, she creates spaces of reflection and empowerment, where people can feel seen, supported, and inspired to embrace their complexity.